Control device: Joystick arcade style

Manufacturer: Sega

Model: Genesis Arcade Power Stick 1655

Year: 1990


Controlled device: Travel alarm clock

Manufacturer: IDEA international (Japan)

Designed by: Ippei Matsumoto (Industrial Facility)

Model: Jetlag

Color: Black, green

Year: 2009


Hard-wired year: 2010

Serial number: HWD-corp-056

Collection: Corporation

Dimensions: 35x65x13 cm

Cable: 60 cm

Power: 3v button cell x1


Set up minutes up (time): Joystick forward

Set up minutes down (time): Joystick backward

Set up minutes up (alarm): Joystick left

Set up minutes down (alarm): Joystick right

Start set up: Hold 3 seconds any set up action

Set alarm on/off: Start button (hold 3 seconds)

Alarm off: Start button (hold 3 seconds)

Snooze: Start button

Light: B button


For the North American market, new Sega of America CEO Michael Katz instituted a two-part approach to build sales in that region. The first part involved a marketing campaign to challenge Nintendo head-on and emphasize the more arcade-like experience available on the Genesis, summarized by the slogan "Genesis does what Nintendon't".The Sega Genesis Arcade Power Stick is a 3-button arcade stick. The color scheme matches the original Genesis model as well as aesthetic cues like the dotted indents on the Start and turbo buttons, it has rapid-fire options for all three buttons with adjustable speed. The rapid-fire mode is called "Megafire" just like the control pad of the same name.

HWD corporation 056 © Roger Ibars 2010