Control device: Control paddle

Manufacturer: Sega

Model: HPD-200

Year: 1987


Controlled device: Travel alarm clock

Manufacturer: IDEA international (Japan)

Designed by: Ippei Matsumoto (Industrial Facility)

Model: Jetlag

Color: Black, green

Year: 2009


Hard-wired year: 2010

Serial number: HWD-corp-053

Collection: Corporation

Dimensions: 30x40x5 cm

Cable: 47 cm

Power: 3v button cell x1


Start set up: Hold 3 seconds any set up action

Set alarm on/off: Front button (hold 3 seconds)

Alarm off: Front button (hold 3 seconds)

Snooze: Front button

Light: Top button


The Sega Mark III was the natural successor to the SG-1000. It was a vast hardware improvement on one hand, and a far more viable attempt at competing with Nintendo's Famicom on the other.Sega desperately needed something to sell its paddle controller with, so they made an overhead racing game with their mascot. It's similar to Enduro Racer, except it uses an overhead perspective. You jump over lakes, you dodge other bikers, and you pop wheelies on the appropriately marked spaces. It moves a bit too quickly, and Game Overs are all too common. It never left Japan, and it's a huge collector's item.

HWD corporation 053 © Roger Ibars 2010